Advanced Technology
Quick Browse:
Response Time Compensation Technology (RTC)Manufacturer Variations of RTC
ClearMotiv
MagicSpeed / Response Time Acceleration (RTA)
Advanced Motion Accelerator (AMA)
Over Driving Circuit (ODC)
Fast Response LC + Special Driving
RapidResponse / RapidMotion
Motion and Responsiveness Enhancements
Black Frame Insertion (BFI)
AU Optronics Simulated Pulse Driving Technology (ASPD)
Samsung Motion Picture Acceleration (MPA)
NEC Motion Picture Mode (MP Mode)
Motion Interpolation 120Hz+
120Hz Panel Support
Panel Coating Technologies
Sony X-Black
Acer CrystalBrite
Glass Panel Coating
NEC OptiClear
Screen Enhancements and Presets
BenQ Senseye
Samsung "Magic" Enhancements
Acer eColor Management
LG f-Engine
NEC AmbiBright
NEC ColorComp
Manufacturer Variations (DCR)
LG.Philips Digital Fine Contrast (DFC)
NEC Advanced DVM
APE (AUO Picture Enhancer) Technology
Acer Adaptive Contrast Management (ACM)
FFD (Feed Forward)
– In 2001 NEC started developing new technologies used for their TV panels. This
idea is based on the fact that the widest colour change is from white to black,
and for this change, the maximum voltage is applied to the transistor. NEC’s
idea was to apply twice the voltage in half the time, for example instead of
applying 1V over a time of 20ms, they changed it to applying 2V over a time of
10ms. This meant that colour changes would be theoretically reduced
significantly, but this technique has never been applied according to NEC. The
black > white transitions would remain unaffected as they already had the
maximum voltage applied to the transistors. This process is the principal behind
today’s Response Time Compensation ‘overdrive’ technology:
Overdrive / Response Time Compensation (RTC) – this technology is based on applying an over-voltage to the liquid crystals to motivate them into their orientation faster. This process forces them to a full white (inactive) to black (active) transition first. The crystals can then drop back down to the required intermediate grey level. This is helpful as the rise time of a liquid crystal was always the slowest part (response time = Tr + Tf). This technology does not help improve the ISO black > white transition much since that already received the maximum voltage anyway, but transitions from grey > grey are significantly reduced. The improvements in grey transitions however are helpful in producing a faster panel overall as these changes have always been slower colour changes in TFT panels and it is important that the response time is low across the whole range of transitions (0 – 255). Screens featuring RTC will normally show an improved responsiveness in practice and reduced motion blur and trailing. Manufacturers will usually quote a "grey to grey" (G2G) response time figure on screens using this technology since they are normally the fastest transitions available. Look out for "G2G" quoted in the spec sheets.
Double Overdrive
- This was an advancement on the traditional overdrive method, and involves
applying overdrive to not only the rise time, but to the fall time as well. This
is supposed to improve response time and overall quality. Variations of this
double use of an RTC impulse exist in different forms.
In applying this over-voltage, the response time as a whole is reduced but can unfortunately leaves some colour trailing due to the intervening state that the pixel is forced to make. This can sometimes result in a pale halo behind moving objects, or sometimes even a dark halo. It is usually an indication that the RTC impulse is being applied too aggressively or is controlled poorly.

23.6" 2ms G2G CMO TN Film (60Hz)
For instance here are some photos taken of a moving car from the PixPerAn software program. These are used in our reviews to compare responsiveness between panels. The images above are from the BenQ XL2410T to demonstrate the point. The panel is rated with a 2ms G2G response time and this function has been turned on via the AMA option in the OSD menu. The moving car shows a fairly large amount of RTC overshoot in these tests. There is a pale halo behind the red moving car, and a dark halo behind the moving speech bubble and yellow head. This is a fairly obvious case of overshoot and a result of a very aggressive RTC impulse with poor control.
There is also a certain risk of video noise being visible on colour masses. Why? When the image is fixed, there is no problem - the pixels don't change regardless of their values. That's the advantage of LCD. But imagine a subtle colour shading. When a tracking shot in a movie moves through those subtle colours, the pixels have to change from one value to another, but the colours are really very close. Unfortunately, Overdrive temporarily causes a much greater variation in the value of the pixel and since all the pixels don't react in the same way - certain ones being faster than others -the result is that the viewer sees accentuated video noise. There may also be some problems with Overdrive being used on TN panels which use dithering. Dithering is normally invisible to the naked eye if the viewer is far enough away, but Overdrive could amplify the visual nuisance stemming from the strong brightness escaping from the panel during the Overdrive period. In real practice accentuated noise and "overdrive trailing" can be a symptom of poorly controlled overdrive methods and can vary from one model to another.
One other thing to note for Overdrive (RTC)
enabled monitors is that running a TFT outside of it's recommended refresh rate
(i.e. not at 60Hz) can lead to a deterioration in the performance of this
technology and the panel responsiveness is sometimes adversely effected! Read the details
here for more information.
“Response Time”, How Do We Measure It Now?
As an intro, please read our spec section for details about
response time.
Unfortunately, manufacturers have panels which are on one
hand, clearly faster across grey transitions than previous technologies, but on
the other, have panels which have not improved on the black > white > blakc change which
is the ISO standard for measuring “response time”. They have instead now started to
list their panels with a response time quoted as being G2G to show that they
have made improvements. If a TFT is listed as a G2G response time, then you can
be pretty sure the panel is using some form of ‘Overdrive’. Remember though, the
response time, even if it is quoted as G2G, is still only the fastest recorded
response time for the panel, and some transitions will still be slower.
Overdrive has allowed several panel manufacturers to improve the response times
of their products across grey transitions and there are now some panels
available with a as low as 1ms quoted G2G response time (e.g.
Viewsonic
VX2739wm). TN Film panels have always been the most responsive technology
but overdrive has allowed them to make further practical improvements and push
the boundaries of recorded response times.
More significantly the use of overdrive has really improved practical responsiveness in the other panel technologies allowing MVA, PVA and IPS equipped models to really offer performance to meet growing gaming needs. Typically there have been several 'generations' of overdriven panels including: (all G2G figures)
TN Film - 4ms / 3ms, comonly now 2ms with some 1ms rated
MVA varients - 8ms generation
PVA varients - 8ms generation initially, but quickly changed to 6ms generation
IPS varients - 8ms and 6ms, with 5ms now common.
Further Reading: An in depth look at Overdrive can be found
here at X-bitlabs, including reviews of many of Samsung and Viewsonic's
first offering with this technology. An article at BeHardware about Overdrive can be found
here. There is also some information about the technology
here at Tom’s Hardware France.

Viewsonic call their overdrive based enhancement suite ‘ClearMotiv’. Bare in mind that they don’t manufacturer any panels of their own, but claim that they have used ClearMotiv to improve response time thanks to several technological changes which they have made with the electronics and hardware of the monitors. The various technologies listed below may be used in part of in combination, it can vary from one screen to another. The technologies available include:
Lower viscosity of the liquid crystals
Reducing the gap between cells by 30%, reported to improve response time by 50%
Impulse Driving Method - applying too much voltage at the start, but then reducing it to the correct level, to kick start the crystals
Advanced Overdrive - they claim this also improves black > white and not just grey changes
Backlight shuttering - blinking the backlight off briefly during the liquid crystal cell transition. Used only in LCD TV's at this stage. Designed to reduce perceived motion blur caused by the human eye.
Black Frame Insertion - similar to backlight shuttering, but involves inserting a black frame to hide the liquid crystal cell transition. Designed to reduce perceived motion blur caused by the human eye.
Amplified Impulse Technology – This was originally listed in Viewsonic's documentation as a feature in the electronics of the TFT which dynamically controls the amount of Overdrive being used by the panel. Looking at their current whitepapers suggest it is more linked to their Impulse Driving Method as listed above.
MagicSpeed / Response Time Acceleration (RTA)
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Samsung’s own version of RTC / Overdrive technology. They always like to have their very own version of technologies, and to be fair, they are one of the main panel manufacturers in the TFT market. There is very little information available about the technology apart from that it is designed to boost grey transition response times. At the end of the day, this is basically just another name for overdrive, and as far as we know, works on the same principal. Some models feature an option available through the OSD to disable RTA, and this can show some noticeable differences in practice between active and inactive states.

Advanced Motion Accelerator (AMA)
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BenQ's name for overdrive technology is "Advanced Motion Accelerator". You will often see AMA listed in the spec and available as an option through the OSD menu as shown below (taken from the BenQ XL2410T).
Where the models also feature Black Frame Insertion technology they are sometimes referred to as "AMA-Z".

LG.Display call their overdrive technology ODC and have used it to boost response times on both their TN Film and IPS panel technologies.

Fast Response LC + Special Driving
This the name Chi Mei Optoelectronics give to their overdrive technology and
is again designed to "reduce residual image tail". CMO state this will reduce
or even eliminate motion blur


NEC's own label for overdrive technology used in some of their displays. Again offering improved grey to grey transitions.


This technology was first unveiled at CEBIT 2006, and by inserting a black frame between images BenQ / AU Optronics claim this helps "clean" the human eye from the perceived afterglow from retention of images in the brain. They have named this technology, BFI (Black Frame Insertion). BenQ have a close affiliation with AU Optronics and so BFI was only really used in some of their range. BenQ use slightly different terminology sometimes which you need to be aware of. They refer to their overdriven panels as having 'Advanced Motion Acceleration' (AMA) but those featuring Black Frame Insertion technology may be referred to as AMA-Z as well. For example, the BenQ FP241W comes in two versions, the FP241W without BFI and the FP241WZ with BFI.

BenQ comment that even a 0ms TFT would result in perceived afterglow due to the human eye mixing images and introducing blur. This perceived motion blur effect is in large part due to the human visual system and is something manufacturers are trying to overcome on their hold-type displays. This is the reason behind looking at new technologies other than overdrive to help reduce blurring on these screens. Other manufacturers such as Samsung are exploring technologies including backlight scanning but AU Optronics / BenQ are favouring BFI instead.

There are some misconceptions about the technology and I think it is important to realise that this does NOT mean the screen will be running at 120Hz, or showing 120 fps. In reality, the screen will still function at 60Hz / 60 fps, but some of them will be replaced with black frames. The technology will (at least initially) offer three settings for timing of the black frame insertion allowing the user to find a level they find comfortable. There is also an "off" option if required.

In practice, from reviews around the internet, it seemed that rather than a true black frame insertion technique, the screens (FP241WZ and FP241WV) instead used a scanning backlight technology, which operated in a similar way to a CRT. By shutting down the CCFL backlight tubes one at a time, in sequence, the screens were artificially helping to clean the retained image from the eye.
AU Optronics Simulated Pulse Driving Technology (ASPD)
AUO's 'Simulated Pulsed Driving' (ASPD) technology is designed to solve the issue of motion blur in liquid crystal displays. AUO's Simulated Pulsed Driving (SPD) technology simulates impulse-type displays with the adjustment of pixel driving and scanning backlight to reach a CRT-like image quality in motion picture response time. The technology can greatly reduce motion blur, and enable the image performance to reach optimal levels at 4ms equivalent gray to gray (8ms MPRT). The technology is also known as one of the few technologies ready for mass production and can be applied both to WXGA (1366x768) or Full HD (1920x1080) resolutions.
Samsung Motion Picture Acceleration (MPA)

MPA is designed to reduce perceived motion blur on LCD displays when viewing moving images. Because of the way LCD screens work, the human eye will always be subject to motion blur, even where response times are extremely low. This is due to image retention in the eye, and so manufacturers have been investigating ways to eliminate or reduce this. One method introduced some time ago by BenQ was their Black Frame Insertion (BFI) technology. The idea in theory for this was to introduce black single frames between every other frame of the normal image, thus supposedly 'cleaning' the eye of the image before it, and in theory, reducing perceived motion blur. In practice, from reviews around the internet, it seemed that rather than a true black frame insertion technique, the screens (FP241WZ and FP241WV) instead used a scanning backlight technology, which operated in a similar way to a CRT. By shutting down the CCFL backlight tubes one at a time, in sequence, the screens were artificially helping to clean the retained image from the eye.

Above: OSD MPA
activation button
Samsung have their own technology now, and their Samsung 245T was the first to feature it. MPA seems to operate in a similar way to the BFI idea, with a sweeping of the backlighting, turning the CCFL tubes off in a series, to supposedly help clean the eye. The function is accessible via the OSD, and also via a simple easy-access button on the front of the screen. The effectiveness of MPA is entirely subjective really, and so while one person might find it of benefit, another may not. It should not be used on static images as it can introduce a noticeable flicker. Thankfully in moving scenes this is not noticeable and there is also minimal loss in contrast. You can read our findings in our 245T review.
NEC 'Motion Picture Mode' (MP Mode)

This enhancement has only been used in NEC's LCD24WMGX3 display at the time of writing. Like Samsung's MPA it is designed to help reduce percieved motion blur and improve images in fast moving scenes like movies and games. NEC have called theirs 'Motion Picture Mode' and this feature is accessibly via the OSD, or directly through the 'MP Mode' button on the front of the screen. There are four settings for this feature, with off, and then levels 1 to 3.

The technology operates by using a scanning backlight, which sweeps down the screen from top to bottom, turning off each CCFL backlight tube in order. As you increase the mode from 1 to 3, the intensity of the backlight scanning increases, and the manual recommends you increase this level for faster moving content. The technology is designed to reduce motion blur of moving images by cleaning the human eye of retained images. This technology was designed to help overcome some of the ongoing problems with LCD hold-type displays where perceived motion blur and retention of images by the retina will always be a problem.
In practice, as you enable this feature the brightness of the screen dips slightly, and a noticeable flicker is introduced to the image. The flicker becomes less obvious if you move up to level 3, since the intensity of the MP mode is at its highest there. You can still detect it though. You would obviously never want to use this for static images, but when viewing moving content, the flicker becomes less apparent. You can read our findings in our 24WMGX3 review.
Motion interpolation is used in various display devices such as HDTVs and video players, aimed at alleviating the video artifacts introduced by framerate conversions in fixed-framerate displays such as LCD TVs. Films are recorded at a frame rate of 24 frames per second (fps) and television is typically filmed at 25, 50, 30 or 60 frames per second (the first two being PAL, the other two from NTSC). Normally, when a fixed framerate display such as an LCD screen is used to display a video source whose framerate is less than that of the screen, frames are often simply duplicated as necessary until the timing of the video is matched to that of the screen, which introduces a visual artifact known as judder, perceived as "jumpiness" in the picture. Motion interpolation intends to remedy this by generating intermediate frames that make animation more fluid. This principle was taken further to extend the frame rate of displays to more than the standard 50 / 60Hz, giving rise to 100 and 120Hz technologies.

LG TruMotion - LG introduced their technology designed to improve perceived motion blur on liquid crystal displays. This technology is primarily used in their LCD TV range, although some desktop monitors do exist with this feature. They have enabled a psuedo-120Hz support for these models using TruMotion technology. This was achieved through what has come to be known as “MEMC”; Motion Estimated Motion Compensation. The basic premise of this technique is that the TV’s processor looks at the first and second frames and then “estimates” what a frame would look like if there was one in between those 2 frames. This process is repeated between every frame thus creating 120 frames per second or the so-called "120Hz" refresh rate. In fact this is not a true 120Hz as the output from the device is still at 60Hz. The extra "frames" are interpolated and guessed. In practice this technology does reduce perceived motion blur and allow for smoother moving images. This is why it has been largely used in LCD TV's to date.
It should not be confused with true 120Hz technology in displays, which allow for a full 120Hz input from the external device / PC. These operate very differently. Of course TruMotion 120Hz will work on inputs with lower than 120Hz frequencies, so it can be used to improve motion blur from DVD / Blu-ray players and games consoles. It is more of a multimedia application and does not truly support 120Hz input.

LG TruMotion 240Hz - In 2009 manufacturers improved on 120Hz technology by increasing the refresh rate to 240 frames per second or 240Hz. It may sound easy enough but it is not. There are currently 2 different ways of achieving 240Hz. One way is to simply expand on the MEMC principle and add even more “estimated” frames between the original frames. Mathematically speaking, that means that 3 “estimated” frames are now required between each of the original frames. This method requires increased processing which reduces eficiency and in the end may create a more artiicial looking image as there are now 3 times as many “estimated” frames as there are original frames. The second method for achieving a 240Hz refresh rate is through utilizing a technique called “scanning backlight”. This is the approach LG has chosen to implement. Very similar in initial application to 120Hz, MEMC is still utilized to create 1 “estimated” frame between each original frame. Then, scanning backlight turns the backlights off and on very quickly and in sequence. What this does is in effect create a black frame, actually 2 black frames. Black frames, despite the fact that they contain no picture information, are in fact a frame. This process results in a 240Hz refresh rate, is much more eficient and is also very similar to the way a movie is displayed in a commercial movie theater. Nowadays LG have expanded on this 240Hz TruMotion with 480Hz.
Other Motion Interpolation Technologies
While common, not all 120 Hz HDTVs include a motion interpolation feature. Also, anti judder technology is not the same as motion blur reducing technology, but is frequently lumped together with it. The commercial name given to motion interpolation technology varies across manufacturers, as does its implementation.
Hitachi - Reel120
Insignia - DCM Plus, for Digital Clear Motion 120 Hz
Kogan Technologies - MotionMax 100Hz, 200Hz
LG - TruMotion 120 Hz, 240 Hz
AOC - Motion Boost 120 Hz
Mitsubishi - Smooth 120 Hz
Panasonic - Intelligent Frame Creation (IFC)
Philips - HD Digital Natural Motion
Samsung - Auto Motion Plus 120 Hz, 240 Hz
Sharp - Fine Motion Enhanced, AquoMotion 240Hz
Sony - MotionFlow 100 Hz, 100 Hz PRO (XBR series, Australia), 120 Hz, 200 Hz, 240 Hz, 400 Hz.
Toshiba - ClearScan 120 Hz, 240 Hz
Vizio - MEMC (Motion Estimation, Motion Compensation)
Sceptre - MEMC (Motion Estimation/Motion Compensation)
Issues Associated with Motion Interpolation
Some people do not like these interpolation technologies and say that they give images a 'video' feel which looks somewhat artificial. This is commonly referred to as the "Soap Opera Effect" after the way those shows looked, having been shot on cheaper 30Hz video instead of regular broadcast equipment or film. Others complain of images appearing to be running fast or in a strange manner, so it really is down to personal taste. Some implementations can also result in added image artifacts such as "underwater" blurring.
It should be noted that the technologies have different numbers whether you are referring to a PAL or NTSC display. PAL sources operate at a frame rate of 25 or 50 fps, whereas NTSC runs at 30 or 60fps. The extended refresh rates discussed here are multiples of those frame rates, so in PAL countries you will see 100Hz / 200Hz support. In NTSC locations you will see 120Hz / 240Hz etc.

True 120Hz on a display requires the screen to be able to accept a full 120Hz frequency signal input. This requires a high bandwidth interface as well and dual-link DVI is commonly used to deliver this. Support over HDMI 1.4 is also possible in modern cases. The screens are able to take a 120Hz input from a device (normally a PC) and operate at that higher frequency. This means it is able to handle more frames per second (fps). In practice this can result from noticeably smoother moving images and for gamers it provides that all-important higher frame rate. It can sometimes have the added advantage of reducing any RTC overshoot which might be evident, something we saw on the Samsung 2233RZ for example.

This 120Hz panel support is also coupled with modern 3D technologies to allow you to view 3D content. Shutter glass methods require 2x 60Hz signals (one for each eye) which is where the 120Hz support comes in. As an example, the Samsung 2233RZ and BenQ XL2410T both support 120Hz input and 3D content.
120Hz technology is really aimed at the gaming market of course. It should not be confused with motion interpolation techniques used to simulate 120Hz / 120fps. This true 120Hz support is of course useless if you do not have a 120Hz signal to input. The screens would instead operate at their standard 60Hz frequency.

Sony's X-Black / X-Brite technology was developed
first of all for laptop panels, which has meant that once they started to
incorporate it into desktop displays, they could make the casing and bezels very
small and stylish. They've incorporated dual fluorescent lamps (CCFL) to light the
displays and to help achieve improved brightness over regular LCD panels.
This has helped provide some impressive contrast ratios (at the time of release) too including
up to 1000:1, and
the added brightness is being marketed as improving movie playback.
Sony have also researched a technique they've named "reflection reduction
technology", in which several layers of coating are applied instead of using
traditional Anti Reflective coating (which gives you the matte finish and can
lead to some loss in colour, noticeably black, depth). The thickness of each of
these new layers Sony use is precisely calculated at one-quarter of the
wavelength of light – so very thin! The effect is to cancel out reflections
before they get to the front of the display. They've improved the colour
reproduction (or so the marketing would certainly have you believe) by ditching
the old AR style coating, and the improved brightness and contrast have
supposedly helped
improve colour depth. The removal of the AR coating from the panels has also
helped them improve image sharpness according to their marketing.

Sony also claim to have improved the viewing angles of their displays by adding
a special film coating filter to the front of the panel, which helps reduce the
restrictions on viewing angles caused by the inability of the liquid crystals to
respond uniformly. This is perhaps the biggest problem with TN film panels
today, as while colour reproduction has improved significantly as has response
rate of pixels, viewing angles have deteriorated. With these
new improvements by Sony to increase viewing angles, X-Black certainly sounds
promising on paper. It's practical difference is debatable.
Sony also claim to have improved the graphics processor used by the panel, to
address commands from the graphics card and convert them to commands to the
liquid crystals. They claim the hardware and software improvements they have
produced for the graphics processor has allowed resizing of images to be
improved as well as colorimetric processing advances.
There are a lot of varying opinions on the X-Black technology and it's
reflective nature. Some people say it is fine, but a fair few say that it is too
reflective. I would certainly be wary of it, and definitely try and see an X-Black screen or laptop first to see if you think you would be ok with it. This
has really been the main gripe with the X-Black technology panels, but be wary
of the marketing side of their displays as well. While there are many claimed
improvements to models using this technology, the advancements may not be as
fantastic as they would have you believe.

Acer's reflective glossy screen coating is referred to as CrystalBrite and appears on some of the desktop monitors as well as their laptops. The technology offers an ultra-fine, highly polished coating which reportedly allows superior filtering of light and quicker image building. It is marketed as reducing reflection from internal and external light sources, and improve colours and image quality. This includes more vibrant and brighter images via backlight diffusion reduction, as well as superior contrast with minimal ambient light scattering.





Above: The Hazro HZ27WA next to Apple's 27" Cinema Display
Some manufacturers will add a protective glass sheet to the front of their
displays to act like a glossy screen coating. This is combined with panels where
there is no AG (Anti Glare) coating used and produces a glossy appearance which
some users prefer. In practice it does seem to help produce a sharp, crisp
image, free of any of the 'grainy' texture that can sometimes affect panels with
aggressive AG coating. It has been used commonly on Apple's Cinema Displays as
an example. Some other manufacturers have also incorporated this glass coating,
including Hazro in their
HZ27WA/C models.
In some cases the glass screen coating can result in trapped dust particals, something which has affected some lower priced screens. It is not always to everyones taste as well, since reflections can easily become an issue, especially if you have a window or light source behind you when viewing the screen.
NEC introduced this glossy panel coating solution on their very popular (at the time) NEC LCD20WGX2. Again this was a replacement for traditional AG coating and was not to everyones taste. It was designed to improve the sharpness and feel of the image which it did well, but there were of course issues with reflections introduced.

The marketing for Senseye says:
“A pure digital image enhancement technology that automatically and dynamically
improves image quality. And a simple promise of higher definition visuals that
are deeper, richer and clearer. Experience Senseye technology today – and come
one step closer to the true power of the human eye.”

The idea behind the technology is to make the colours richer, and more vivid; and the image quality sharper and clearer. The original image signal is processed through three engines:
Contrast Enhancement Engine (CEE) – supposedly improves the contrast ratio making the bright areas brighter, and the darker areas darker
Colour Management Engine (CME) – adjusts red, blue and green colour depths and supposedly improves skin colour tones
Sharpness Enhancement Engine (SEE) – sharpens outlines and helps avoid blurring of edges

In reality the Senseye products merely offer a series of presets which the user can select like photo, movies, user etc as well as a sensor chip designed to automatically alter the presets when required. The colours and brightness / contrast are set for each selection, with the “user” option allowing you to change them all manually.
The official information about
the technology can be found here:
http://www.benqsenseye.com/

This is a series of different enhancements, designed for different uses and used in varying degrees throughout their screen portfolio. An explanation of each is given below:
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MagicTune - Image quality can be perfected quickly, accurately and easily
using this software. Stored on the desktop it enables fine image
adjustments, and colour calibration functionality not available using
traditional menu systems. Perfect for photographers, designers and motion
graphic artists, MagicTune provides user-friendly on-screen image control.
This is effectively a small resource friendly application to adjust user
settings. PowerStrip is also an equivalent piece of software to achieve
this. |
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MagicColour - This intelligent colour enhancement
system enhances selective colours, such as skin tones, making it ideal for
multimedia applications, surfing the web, watching DVDs or manipulating images
from a digital camera. It is said to enhance skin tone colour, and make other
colours more vivid. It is essentially part of the screen’s presets, which
alters the input signal depending on the use |
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MagicContrast - Ensures that the SyncMaster range of
monitors deliver the very highest quality image. As a result, the SyncMaster
range boasts high contrast ratios commonly. This is just a
marketing term really, not a technology as such. The Samsung screens which
offer high contrast ratios are labeled with this term and should offer deep
blacks and bright whites. |
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MagicBright – Provides a choice of five brightness
settings designed to optimise different content. The brightness of the monitor
can now be simply adjusted to Game, Movie, Sports, Internet or Text modes. So,
whether you're working, relaxing or surfing the web, the brightness level will
be adjusted accordingly to make it a much more enjoyable experience. This is a
series of monitor presets similar to BenQ Senseye |
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MagicRotate – Software which will automatically
switch the screens alignment when the monitor is rotated between landscape and
portrait modes. |
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MagicSpeed - see specific section |
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MagicStand - uses a unique dual hinge to ensure the screen is perfectly positioned to provide you with a comfortable viewing position. Now the screen can be moved vertically, swiveled and tilted to suit your own preferences |
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MagicNet – This software is the ultimate way to stream content to multiple screens across a LAN, a single computer with MagicNet software can be used to control and deliver unique content to multiple displays |

This is Acer's name for their selection of monitor preset modes for variations in brightness, contrast and colours. These options are available on selected models via the 'Empowering Key' which gives the user access to the Acer eColor Management OSD interface. According to the whitepaper, eColor management enables control of the following parameters, depending on the preset chosen:
Colour tracking technology - an advanced colour temperature adjustment, stabilizing screen output
YUV colour space conversion - from RGB, allowing luminance and chromaticity to be altered independently
Uniform-brightness - boosts the output of the display so that dark areas remain visible, preventing colour wash-out even under bright ambient light or from a distance
Fine contrast - allows intensity of bright or coloured areas to be increased without causing wash-out of dark areas
Adapative gamma - allows effective brightness and contrast levels of the monitor to be adjusted scene by scene, depending on the content. Similar to dynamic contrast control
Optimized sharpness
Independent hue
Ultra-saturation
Adaptive colour

Preset modes available in this suite include standard, text, graphics, movie and
user. Ultimately, these remain the standard preset modes you would see from a
lot of modern screnes, and may or may not be of much practical use, depending on
the individual.

LG's f-Engine form part of their monitor range OSD and offers a series of preset modes for adapting colour and brightness to meet varying needs of the user. This gives access to settings for brightness, ACE (Adaptive Color and Contrast Enhancement) and RCM (Real Color Management). RCM provides the following settings: 0 = RCM disabled, 1 = enhancement of green, 2 = enhancement of skin tones, 3 = overall color enhancement. One can quickly recognize how the each of these changes will respectively affect the image appearance since a split screen is shown. The regular color picture is shown on the right side, while the left side lets you preview the f-Engine settings' effects on the displayed picture.
This feature automatically adjusts the backlight depending on the brightness of ambient lighting conditions. For example, if the sensor detects the ambient lighting becoming darker, it reduces the backlight appropriately, which helps provide optimal readability and reduce eyestrain. Further, if desired, you can set the display to automatically enter a power-saving mode when the ambient lighting falls below a predetermined value (i.e. when office lights are shut off at the end of the day), which can significantly reduce energy expenses. When you consider the number of monitors used on trading floors and other display-heavy environments, this brightness function can contribute significantly to a lower total cost of ownership.

This technologys is used mainly in NEC's high end professional grade screens. This uniformity compensation and correction system aims to reduce any screen uniformity errors to almost unnoticeable levels. ColorComp works by applying a digital correction to each pixel on the screen to compensate for differences in colour and luminance. Each display is individually characterized during production using a fully automated system which measures hundreds of points across the screen at different grey levels. These measurements are used to build a three-dimensional correction matrix for the display screen which is then stored inside the display. This data is used to compensate for the screen uniformity, not only as a function of position on the display screen, but also as a function of grey level. The setting is available via the OSD menu and normally has levels from 0 (off) to 5 (max). If desired, the ColorComp correction can be turned off in order to maximize the screen brightness.
The technology does present a few issues however. When enabled it can impact the calibration quality and affect colour accuracy, gamma and contrast. The technology also makes use of factory measured results and compensates temperature and aging influences by a static LUT. There is no real-time color correction of the panel behaviour possible because there is no sensor in front of the panel. Therefore, if the unit ages differently than expected, the uniformity can get worse over time.


Several manufacturers have introduced dynamic contrast controls to their monitors which are designed to improve black and white levels and contrast of the display on the fly, in certain conditions. It is supposed to help colours look more vivid and bright, text look sharper and enhance the extreme ends of the colour scale, making blacks deeper and whites brighter. This is achieved by adjusting the brightness of the backlighting rather than any adjustments at the matrix / panel level. The backlighting can be made less intensive in dark scenes, to make them even darker, and more intensive, up to the maximum, in bright scenes, to make them even brighter.
The official numbers for dynamic contrast are arrived at in the following manner: the level of white is measured at the maximum of backlight brightness and the level of black is measured at its minimum. So if the matrix has a specified contrast ratio of 1000:1 and the monitor’s electronics can automatically change the intensity of backlight brightness by 300%, the resulting dynamic contrast is 3000:1. Of course, the screen contrast – the ratio of white to black – is never higher than the monitor’s static specified contrast ratio at any given moment, but the level of black is not important for the eye in bright scenes and vice versa. That’s why the automatic brightness adjustment in movies is indeed helpful and creates an impression of a monitor with a greatly enhanced dynamic range.

The downside is that the brightness of the whole screen is changed at once. In scenes that contain both light and dark objects in equal measure, the monitor will just select some average brightness. Dynamic contrast doesn’t work well on dark scenes with a few small, but very bright objects (like a night street with lamp-posts) – the background is dark, and the monitor will lower brightness to a minimum, dimming the bright objects as a consequence. Ideally this kind of enhancement shouldn't be used in office work since it can prove distracting or problematic for colour work. However, movies and sometimes gaming can offer some impressive improvements thanks to such technologies. Some users do not like this technology at all but thankfully it can be disabled through the monitors OSD menu. These technologies work to varying degrees as well, some working very well and close to the advertised figure, and others hardly working at all. There are also varying speeds of transitions and smoothness of the changes, so this technology can really vary a lot.
DCR is perhaps the most exagerated specification listed in the modern market. You will see DCR figures now into the millions:1. Screens using LED backlighting technologies will normally boast the highest DCR figures. As opposed to gas-discharge lamps (CCFL), LEDs can be lit up instantly or turned out completely. This can lead to extremely high levels of dynamic contrast. Figures in the millions are very common now. But in real applications, for example when watching a movie, there are no absolutely black frames even in the credits. Most of the time there is something on the screen besides blackness and a monitor with a huge specified dynamic contrast will never have the chance to deliver it in practice. As a result, there is no real practical point in increasing the dynamic contrast higher than about 10,000:1 which has already become standard for many monitors, including those with a backlight based on CCFL lamps. DCR figures are often so high now that it would imply that the black reading is basically achieved when the pixels are turned off. In normal uses that would never happen and so the spec is meaningless really.
As ever, different manufacturers have their own versions of these technologies including those discussed below.
On its initial release, LG.Philips DFC technology was marketed as being able to improve the contrast ratio from a typical level of 700:1 to a (then) massive 1600:1! It is supposed to help colours look more vivid and bright, text look sharper and enhance the extremes ends of the colour scale, making blacks deeper and whites brighter. This is a great benefit to gamers who have issues seeing enemies lurking in the shadows and for photo / cinema users who want to improve colour quality. This technology is called the Digital Fine Contrast engine (DFC) and consists of 3 elements:

Auto Contents Recognition (ACR) - detects the type of content being viewed and decides how to use the contrast adjustment engine to make the most of it. This is dependent on the mode selection in the monitor's OSD, choosing between settings like 'Movie', 'Text', 'Games' etc. For example, in 'Movie' mode, the DFC is enhanced for a maximum brightness and in 'Picture' mode colours are deepened.
Digital Contrast Enhancer (DCE) - which reduces black luminance.
Digital Contrast Mapper (DCM) - Displays the image while ensuring that the enhanced contrast is optimised.

The DFC is based on an automatic contrast booster controlled to the Look Up Table (LUT) which is reported to alter the gamma of the pixels, darkening dark areas and increasing brightness of the brighter areas.

NEC feature their dynamic contrast on some of their models including the NEC LCD20WGX2. Ultimately this technology runs under the same principle as DFC, but under a different name.
APE (AUO Picture Enhancer) Technology
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AUO Picture Enhancer (APE) Technology integrates the input image data management and the dynamic backlight control solution. The intrinsic image processing system circuit can dynamically adjust the contrast, sharpness, hue, color temperature, and color saturation to accommodate the particular image. Non-linear image processing can accommodate changes in the dynamics of human perception ideally used to overcome an existing problem with LCD TVs where motion picture tends to lose its accuracy during darker states. This technology provides a vivid and sharp image, retrieves natural colors, and enhances color saturation, details in gray levels, and contrast ratio. With AUO’s Image Processing Technology, customers can better enjoy details of dark and night scenes on movies.

Features:
Sharpness Enhancement: Increase the hi-frequency signal to highlight detail information and provide a sharp picture
Color Saturation: Enlarge the gamut of input video slice to maximize the utilization of panels and achieve superior visual stimulus
Hue Refinement: By separating color space into several independent areas, all colors can be modified separately without disturbing relative colors.
Dynamic Backlight Dimming: This unique approach provides capability of backlight modulation to relief the light leakage, hence to provide high contrast ratio up to 3000:1. Moreover, the latest High Dynamic Contrast with LED utilizes local-adjustable LED backlight to enhance the contrast ratio up to 10,000:1. The overall image quality is improved while saving 50% of power consumption on average.
Acer Adapative Contrast Management (ACM)

Acer have their own name for dynamic contrast control as above. They market it as offering improved detail in both dark and light scenes, as well as helping to reduce power consumption.